Around the world, organizations that once sold products are looking to “as a service” business models as a way to future-proof themselves. It all begins with a focus on customer outcomes, rather than products or services. Competitiveness is no longer about offering cheaper, faster or better products, but about disrupting the market by transforming into an organization that’s agile, customer-centric and ultimately focused on delivering a superior experience. However, this represents a profound change in mindset and behavior.
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