Will Challengers Use AI To Overtake Leaders, Or Will Leaders Fend Them Off?
Source: IFS North America
Trying to unseat a leader is hard for any company. This study looks at the state of challengers and their plans to use artificial intelligence and other technology to gain market share, and how leaders are preparing to defend themselves.
- Some countries seemed to be more fertile ground for Challengers than others
- Market Leaders in many cases embrace the Challenger mindset, and are likely to flank themselves with new AI-driven products and services
- Companies involved in certain business models were more likely to classify themselves as Challengers
- Challengers are 10 percent more likely to purchase their enterprise software through software-as-a-service
VIEW THE WHITE PAPER! Log In
Get unlimited access to:
Trend and Thought Leadership Articles
Case Studies & White Papers
Extensive Product Database
Members-Only Premium Content
Welcome Back! Please Log In to Continue. X
Enter your credentials below to log in. Not yet a member of Field Technologies Online? Subscribe today.
Subscribe to Field Technologies Online X
Subscribe to Field Technologies Online