Starting in the mid-1980s, Industrial OEMs like GE began to recognize that the service and support of their equipment, after the sale, could represent a sizeable profitable market opportunity. This recognition has led to a long-term trend where OEMs are increasingly searching for profits in the aftermarket. According to McKinsey & Company, operating margins from aftermarket service can be 2.5 times higher than margins on new product sales. Indeed, many OEMs generate 40% -50% of their margins from services. Given this opportunity, almost 60% of Aftermarket Service leaders are focused on revenue growth or driving service as a profit center.