Augmented Reality is increasingly being adopted across the field service industry. With customers demanding better remote self-service options, and field service organizations focused on improving the customer experience as well as addressing the increased demand for innovative services, Augmented Reality offers solutions that can resolve a variety of challenges.
What is Augmented Reality?
Augmented Reality is an interactive experience that enhances a real world environment by superimposing computer-generated 3D elements into the existing environment all in real-time. While Augmented Reality is often confused with Virtual Reality (VR), they are quite different. For instance, Virtual Reality is a self-contained computer environment completely separate from the real world environment, while Augmented Reality adds digital elements to enhance the existing real world.
There are three types of Augmented Reality: marker-based, markerless, and location-based. While each type relies on computer technology, they require different approaches to user interaction. For example, marker-based Augmented Reality must first recognize unique visual points before populating an animation, and the element will appear to “stick” to the marker. Markerless Augmented Reality allows users to move a virtual object anywhere in their real world environment, and will typically appear to “float” in mid-air. Location based Augmented Reality ties digital content to a specific location in the real world environment, and leveraged in tandem with GPS, it can accurately explain location-based information or add elements to specific surroundings.