Understanding Patient Satisfaction In Healthcare: Why It Matters And 4 Strategies To Improve It

As technology continues to transform the healthcare industry, so do rising customer expectations. Yet many healthcare organizations fail to effectively and consistently respond to the changing landscape and customer expectations, resulting in inefficiencies for both businesses and patients.

Inefficiencies often present themselves in the form of delayed and inconsistent treatment. This in turn leads to increased churn rates, poor reviews and feedback, legal issues, lower revenue streams, and even a negative impact on patient health outcomes.

Healthcare companies have started focusing their efforts on boosting patient satisfaction. By committing resources to streamlining aspects of the patient experience (like scheduling), organizations can provide a more consistent patient experience, better business outcomes, and—ultimately—significant cost savings.

Here, we’ll discuss patient satisfaction in healthcare, including why it matters, contributing factors, and how to drive patient satisfaction for improved viability, profitability, and patient health outcomes.