Submitted by Zuper
Marketing and sales teams have an important and straightforward role, which is universally understood. They create interest in a product or service, garner sales qualified leads, and then connect with prospective customers who are in the market for their product or service. Depending on the item or service, the customer’s journey can take days, weeks, or even months until the purchase is made or the contract is signed. Once the sale is complete, this company-customer relationship still has a chance to evolve. But how do companies ensure ongoing communication and customer satisfaction beyond the sale?