By Sarah Nicastro, publisher/editor in chief, Field Technologies
This equipment dealer has replaced paper work orders with micro apps integrated directly with its ERP.
Titan Machinery owns and operates a network of full-service agriculture and construction equipment dealerships. The company has more than 2,500 employees working from nearly 120 locations across the United States and Europe. Titan’s business includes the sale and rental of heavy equipment, as well as the sale of whole goods and the service of purchased equipment. Service revenue is a focus area for Titan due to the high profit margins it provides, and the company recently underwent an effort to modernize its service processes in an effort to maximize this revenue.