Businesses are adapting to an increasingly efficient sales culture and must respond to customer demands in new ways, especially as digital transformation shifts the landscape across multiple industries. Field sales teams aim to bolster better client relationships, better demonstrate complex products, and nurture their high-value prospects.
But to get it right, they need support from strong managers who leverage sophisticated strategies. While effective field sales can offer several advantages over an inside sales model, managing a team in today’s transforming business environment is a complex task.
To overcome challenges associated with increasing customer demand and an ever-expanding competitive landscape, management needs to adopt robust strategies to properly track, organize, and communicate with their field sales teams.