Magazine Article | March 26, 2014

Q&A: Why Xerox Is Sticking With BlackBerry — For Now

Source: Field Technologies Magazine
Sarah Nicastro

By Sarah Nicastro, publisher/editor in chief, Field Technologies
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Publisher/Editor-In-Chief Sarah Nicastro talks one-on-one with Gregg Bullen of Xerox about why the company has decided to stay the course with BlackBerry.

It’s an understatement of epic proportions to say that BlackBerry’s position in the market is far different than it was a few years ago. In fact, the perception of BlackBerry today can perhaps best be understood by how the company has been portrayed in the media. Just this past weekend, I was watching SNL, and there was a bit on Weekend Update where the headline was President Obama saying that another politician needs to “get with the times.” The joke was that this statement was coming from a guy who still carries a BlackBerry. While this may humorously convey the view of BlackBerry by many in the consumer space, the story is quite a bit different for large mobile workforces that have been leveraging BlackBerrys and the infrastructure that comes with them. From a business angle, it’s far more complex than just trading one device for another.

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