On Sunday, February 25th at Mobile World Congress in Spain, Samsung announced the Galaxy S9 and S9+ smartphones. Preorders for the devices have begun and general sale starts March 16th. The S9 features a 5.9-inch display; the 9+ 6.2 inch. Key features include dual lens 12-megapixel front camera and 8-megapixel front-facing camera, improved features for Samsung's smart assistant Bixby, speakers that give a surround sound-like experience, and wireless charging.
While the S9 is reported to look very similar to the Galaxy S8, the device may be appealing for users of older versions. According to HIS, the most common Samsung Galaxy models in use are 2016’s S7 and S7 Edge, followed by the S6 from 2016 and then the S5. This install base may find the upgrade to the S9 or S9+ appealing.
According to this post on Samsung Insights, here are “9 Reasons to Make the Galaxy S9 Your Next Work Phone:”
While these features sound appealing, David McQueen, research director at ABI Research explains that Samsung’s success with the device will come down to the usability of these features. “For Samsung to keep competing with Apple and other rivals, it needs to keep differentiating its core features and services and closely integrating hardware, software, and services — but this is getting harder and harder to achieve in the smartphone market. New features at the high end, such as edge-to-edge displays, biometrics, and AI are all being used by its competitors, so it is now about how well these can be seamlessly integrated into the user experience and how users can best interact with them. While Apple has managed to integrate a facial recognition solution into its offering without creating any sort of user learning curve, this will be a fundamental requirement for Samsung and one it must emulate and achieve with features like ‘Intelligent scan’ if it is to stay competitive,” he says. “Samsung also needs to decide what it wants to do about Bixby, as it’s nowhere close to being the best voice assistant on Android, let alone the market. The company has got to improve it drastically, and quickly — or consider ditching it altogether.”