Article | August 1, 2018

Is Field Service And Uberification A Good Match?

Source: Zinier

By Ronak Agrawal, Operations and Strategy Associate, Zinier

When was the last time you called a cab company to book a ride to the airport? Feels like ages ago, doesn’t it? With the increased convenience brought about by Uber®, calling a cab is rapidly becoming a thing of the past. This is the age of ‘Uberification’. If this demand for instant service can be satisfied in the consumer market, we can bring it to Field Service too.

Why Uberification, and why now?

From seamless on-demand booking to the efficient delivery of services, Uber® has done an amazing job satisfying consumer demand. Enter Uberification. Simply put, 'Uberification' is the process through which companies instantly connect products and services to customers. As of 2017, only 7% of the potential on-demand market is being served[1], thus there is a lot of scope for businesses to grow in this market.

Today, this process is greatly optimized by the widespread use of Advanced Artificial Intelligence and IoT; which explains the three-fold increase in the number of companies entering the on-demand economy within just two years.[2]

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