Cultivating A Better Customer Experience

By Brian Albright, Field Technologies

TruGreen faces a massive field service and route management challenge every day. The Memphis, TN-based company merged with Scotts LawnService in 2016, creating the largest lawn care company in North America. The company serves more than 2.3 million residential and commercial customers in the U.S. and Canada and operates 315 branches and 40 franchise locations. Its fleet of 7,000 vehicles is routed to more than 100,000 jobs every day.

Mobile technology and field service management software play a critical role in getting all of those lawn care specialists to the right location, and TruGreen has made significant investments in its mobile ecosystem not only to improve efficiency but also to create a better overall customer experience.