Wilson Electronics Rebrands Corporate Identity, Now Known As weBoost®
Leading Maker of Cellular Signal Boosters Adopts New Global Brand Name; Will Market the Company’s Consumer Product Lines Under the weBoost Brand
Wilson Electronics, global leader in cellular signal booster sales, is now weBoost® (www.weboost.com). The company revealed the new brand name and unveiled a new logo with its presence at 2015 International CES.
“Today, our smartphones and tablets are vital for staying connected to what’s important to us - family, friends and work,” said Bob Van Buskirk, president and CEO of weBoost. “At weBoost, our consumer and commercial products and technology provide seamless connectivity to benefit our customers’ personal and professional lives.”
The company will market its consumer product lines under the weBoost brand starting February 2nd. The new weBoost Work and weBoost Life product lines include signal boosters designed to provide reliable connectivity on all cellular networks for users in the workplace, at home or on the road.
The results include fewer missed calls and lost connections, a stronger and more reliable signal, extended calling range, faster downloads, and up to two hours additional talk time on a single battery charge.
“Rebranding is a major milestone in weBoost’s transformational growth,” Van Buskirk said. “From research we know missed calls, poor indoor reception and weak data connections plague almost everyone and can occur almost anywhere. weBoost products overcome this widespread problem, and rebranding will help us grow consumer awareness and drive broader adoption of cellular signal boosting technology in North America and globally.”
The new brand name reflects the essential role and business purpose of the Wilson Electronics signal booster products and carries forward, through the inclusion of “we,” both the legacy of many years of industry leadership by Wilson Electronics and a stronger connection with consumers through the implicit and shared meaning of “we.” weBoost will be known as the brand with signal booster product solutions that underpin the value we bring to our global customers as reflected in the statement that “we boost connections.”
For more information about weBoost and its products visit www.weboost.com or weBoost booth #35617 in the South Hall at 2015 International CES in the Las Vegas Convention Center through Jan.9.
About weBoost, LLC
weBoost, and its parent company, Wilson Electronics, LLC, are leaders in the wireless communications industry, and have designed and manufactured cellular signal boosters, antennas and related components for more than 20 years. Each booster is designed to significantly improve cellular coverage in a variety of ways, including in a workplace or in a vehicle. All weBoost products are designed and tested in the U.S.A. to meet specific global industry guidelines. For more information, visit www.weboost.com.