What is big data?
Big data is a common buzzword, referring to the large volumes of structured and unstructured data points generated every day across a myriad of industries. These data sets are growing at an exponential rate, and the data itself can be gleaned from many sources. For fleet management companies and organizations that manage fleets, this could include GPS fleet tracking platforms, Internet of Things (IoT) sensors and integrated vehicle OEM sensors. Data can then be mined by businesses to derive impactful operational insights with the use of big data analytics.
Let’s take a closer look at why big data is important for fleets and how it can help organizations improve their day-to-day fleet operations.
Why is big data important for fleet management?
Big data can be extremely important to organizations and their fleets — when combined with data analysis, it can help streamline an array of business operations. Every day, fleets amass information around engine status, vehicle speed, number of stops, vehicle location, fuel usage, routes driven, tire pressure, ETAs and so much more. When this large volume of data is integrated into, and funneled through, a digital fleet management software platform with predictive analytics capabilities, it results in real-time feedback and data-driven insights that managers can use to employ better business practices.