Technology permeates everything we do, both in our personal and professional lives. Internet and mobile usage are skyrocketing these days, and this trend has a direct impact on your field service company. Because if you don’t invest at least a percentage of your budget in online marketing, you’re probably missing a large number of potential customers.
Many people today use the Internet to find all kinds of local services, including maintenance, energy, HVAC and telecom professionals, among others. This is why it’s so important for your field service business to have a strong online presence. Though the starting point for many is setting up a website, you must not forget about the current trends and join the main social media channels - namely, Facebook and Twitter.
What can social media do for your business?
Having a website is not enough nowadays. In these times of social media, when millions of people scroll through their Facebook, Twitter and Instagram timelines on a daily basis, you probably need to be posting content there too.
Social media have such a potential audience that having your own personal spot there can do wonders in many different areas in your business. Let’s take a look at some of these benefits: