What Is Geofencing?

A trending technology in many different industries, geofencing isn’t really the barrier it sounds like—it’s more of a gateway or checkpoint that can provide valuable information. Here’s what you need to know about geofencing technology.

How does geofencing work?

A geofence is a virtual boundary that’s set around either a geographic area. The technology is designed to track movement and send notifications when something hits the boundary.

This “e-perimeter” is generated and enforced using GPS, RFID, Wi-Fi, or cellular data. When an object enters or exits a geofence, it triggers an action. The triggered action can vary, as well—it generally takes the form of a push notification or email alert. Exactly who is alerted and why depends on the rules set up in the tracking system.