5 Ways To Turn Customers Into Brand Evangelists

By Dino S. Vince, TOA Technologies

Ninety-two percent of people across the globe trust recommendations from their friends and family members above all other forms of advertising. Nielsen, a leading consumer research company, published this news in a recent study. Because personal recommendations are seen as objective, they aren’t met with the skepticism that consumers often feel for a company’s own marketing and advertising efforts.

By improving customer service, your customers will enthusiastically recommend your company and services, which in turn will provide tremendous marketing benefits. Recent research by Zuberance concludes that brand evangelism is at least 10 times more cost effective than traditional marketing tactics.

So how can your company create brand evangelists? It’s easy. Just follow these five steps:

1. Foster Good Communication

By talking with, and more importantly listening to your customers, they’ll know that their opinion is important to you. Become their ally by learning about who they are and how to solve their problems. Put less focus on selling and more focus on supporting. Adopt effective and holistic communication among all stakeholders, including customer and field service personnel.

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