VDC Research Group: Top 5 Trends For The Barcode Solutions Market In 2011
VDC Research Group highlights key trends anticipated to shape the barcode market in 2011.
VDC Research Group analysts announced recently their predictions for the key trends anticipated to shape the 2011 barcode market. 2010 has been a banner year for the AIDC market, with many barcode suppliers experiencing double-digit growth. In order to maintain this momentum, VDC Analysts recommend suppliers consider the following trends as they plan for 2011.
2D Imagers: The Solution Du Jour in 2011
Mobile marketing initiatives and continued investment in both retail and industrial use environments will be key drivers for 2D imaging solutions in 2011. As suppliers expand their product portfolios and 2D imager prices stabilize, VDC expects investment in 2D imagers to outpace laser scanners and linear imagers in coming years.
Increased Focus on Commercializing Emerging Applications
VDC Research expects AIDC suppliers to place an increased focus on recruiting and developing independent software vendors to commercialize emerging applications. Smartphones have been a boon to the application developer community and this community will be instrumental in cultivating demand for those AIDC suppliers who make it easy for developers to collaborate and bring solutions to market.
Making Green by Being Green
End customers are increasingly aware of the environmental impact of their own operations and are interested in solutions that reduce waste and operating expenses. In response, the AIDC supplier community has removed heavy metals from their products and has begun offering safer consumables with new capabilities, such as dual-sided substrates.
Growing Investment from Lower Tier Customers in Core AIDC Technologies
Suppliers have long recognized the revenue potential associated with serving tier 3 and 4 customers, but doing so cost effectively has been a continuous struggle. This is changing-VDC is seeing unprecedented investment in core AIDC technologies by this community, spurred by global standards, the availability of bundled off-the-shelf solutions, new channels and adjusted sales models.
"Open-Source Lite" Product Design Will Be Key to Increasing Opportunities
Hardware suppliers and their ODMs are approaching design more holistically, identifying opportunities to extend their value propositions to end-users and channel partners alike. By involving these communities directly into the design process, suppliers are designing hardware optimized for the user, the application and the country market, supported by software and services that drive more value.
VDC will continue its coverage on the barcode market in 2011 with the Barcode Solutions Market Intelligence Service 2011.
VDC analysts provide a more detailed examination of their thoughts on 2011 during the webcast Barcode and RFID - Market Update & 2011 Outlook.
About VDC Research Group
VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors. The firm is organized around six practices, each with its own focused area of coverage. Our clients rely on us for highly segmented research and analysis which is derived from our unwavering commitment to the idea that all markets are collections of smaller market segments and that winning companies must develop and execute strategies that are segment-specific.
SOURCE: VDC Research Group