UCB Pharma, Inc. Selects Dendrite's Latest Sales Channel Management Solution
Under a multi-year contract, UCB Pharma will replace its existing Dendrite solution with Dendrite's new WebForce Express(TM)--a sales force solution that's especially designed for low-cost, rapid implementation. UCB Pharma will deploy the solution on newly released Tablet XP mobile devices--a leading edge hardware/operating system fully supported by Dendrite's product line.
"WebForce Express(TM) provides a cost-effective, yet powerful, scalable solution for our sales force that can be quickly and easily deployed for immediate utilization in the field," said Anthony Tebbutt, President of UCB Pharma. "This will enable us to increase sales productivity and achieve a much quicker return on our field force and technology investments."
WebForce(TM) is a comprehensive, web-enabled product suite that lets pharmaceutical companies manage sales force activities around the world. It provides sales teams with a single, centralized location from which to access and analyze product, sales, and customer information; evaluate competitors' business strategies; identify target customers for sales campaigns; and record details of representative/customer interactions (including those items mandated by local law).
"By having one of the best equipped and well-trained sales forces in the industry, UCB Pharma is clearly committed to retaining its position among the leading pharmaceutical companies of its size in the world," said Bob Parisi, Dendrite Group President--Domestic Market.
"Their decision to partner with Dendrite for both software and services will enable responsive, seamless service delivery and eliminate business disruption that may arise from coordinating activities of multiple support vendors."
UCB Pharma sales representatives and district managers will deploy Dendrite's ForcePharma(TM), a robust tool that provides rapid access to customer and other business intelligence information.
District and regional managers and home office personnel will utilize ForceAnalyzer(TM), a flexible, easy-to-use data viewing and analysis solution for monitoring and analyzing promotional activities.
To effectively control field force alignments and territory structures; manage drug sample distribution, storage, disposal, record keeping, and security; and comply with PDMA (Prescription Drug Marketing Act) regulations, home office staff will also utilize Dendrite's ForceAdministrator(TM) and Sample Guardian(TM) solutions.
The UCB Pharma contract includes a complete package of specialized support services: development/implementation, training, help desk, hardware and asset management, data center services, operations management, and technical support.
About UCB Pharma, Inc.
UCB Pharma, Inc., with U.S. headquarters in Smyrna, Georgia, is the North American subsidiary of the global research-based pharmaceutical sector of UCB S.A. This pharmaceutical sector is dedicated to the development and commercialization of innovative pharmaceutical products for the treatment of neurological diseases, and allergy-asthma. UCB S.A. has core businesses in pharmaceuticals, chemicals, and films, employs approximately 10,000 people globally, and operates in more than 100 countries. Worldwide headquarters are in Brussels, Belgium.
About Dendrite
Dendrite enables pharmaceutical companies to have more of their drugs prescribed for improved patient health through the strategic optimization of their sales and marketing channels and clinical resources. Pharmaceutical sales representatives and their managers from over 150 companies, including 19 of the top 20 pharmaceutical companies, and 57 countries use Dendrite's sales channel management products and services. For more information, visit www.dendrite.com.