The insights in this article originated from a conversation between Zuper Head Evangelist Michael Israel and business relationship-building expert David Nour.
It has been more than three years since the beginning of the pandemic and business relationships have fundamentally changed. How we build, exchange, and maintain social capital looks very different in 2023. At the foundation of many of our connections are Zoom calls that leave us wondering how we can build enduring relationships for the future.
What’s clear is that to drive sales and increase revenue, we have to move on from the belief that relationship building is just a soft skill; more importantly, it’s a critical one.