Magazine Article | August 25, 2016

The Importance Of Becoming A Customer Advocate

Source: Field Technologies Magazine

By Bill Pollock, president and principal consulting analyst, Strategies For Growth, www.pollockonservice.com

Improving your customer relationships is up to you.

Someone once asked the American bank robber, Willie Sutton, why he robbed banks. He responded simply — and logically — by saying, “Because that’s where all the money is!” That’s why we say, “Go directly to the customer” — because that’s where all the customer information is!

We define customer advocacy as “knowing what it takes — and everything it will take — to understand what your customers want, what they need, and what they expect from you and your services organization — before actually offering it to them.” In order to do this, however, you will need to look well beyond the tools, training, and materials you get from your organization — you will need to look directly to your customers.

VIEW THE MAGAZINE ARTICLE!
Signing up provides unlimited access to:
Signing up provides unlimited access to:
  • Trend and Leadership Articles
  • Case Studies
  • Extensive Product Database
  • Premium Content
HELLO. PLEASE LOG IN. X

Not yet a member of Field Technologies Online? Register today.

ACCOUNT SIGN UP X
Please fill in your account details
Login Information
I'm interested in newsletter subscriptions.
ACCOUNT SIGN UP

Subscriptions

Sign up for the newsletter that brings you the industry's latest news, technologies, trends and products.

You might also want to: