Telogis Rolls Out Santa Route Planning Suite* Beta Test

Industry-leading SaaS-based platform ensures delivery of presents to children around the globe safely and on-time

Realizing a need for a dynamic planning and route optimization suite that can effectively aid Santa Claus in his yearly trek around the world on Christmas Eve, Telogis has begun testing its new Telogis Santa Suite this month. The Telogis Santa Suite is an extension of the company’s comprehensive, SaaS-based location intelligence platform and includes dynamic routing, real-time work order management, commercial navigation, telematics and mobile integration services for companies with mobile workforces and legendary holiday-oriented characters.

While NORAD has typically provided rough location estimates for Mr. Claus since 1955 using military satellites, radar, fighter jets and Santa cams, it has historically lacked the expertise in providing a comprehensive location platform that includes:

• Dynamic route planning and optimization for global present delivery
• Santa sleigh-driver behavior module
• Santa/Elf compliance module with Santa-specific HOS and SDIR (Sleigh Driver Inspection Report)
• Reindeer-specific fuel module
• Commercial-grade navigation for reindeer-safe roads and flight paths
• Real-time, elf-compatible work order management  

With the addition of the Telogis Santa Suite, Mr. Claus is now able to properly prepare for his epic annual trip around the globe – when customer expectations are at an all-time high, and staying compliant, maximizing uptime mission-critical component to his success, and route mistakes could ruin Christmas for millions of children and their families. 

“What the industry has lacked in the past is the ability to provide Mr. Claus with the very best sled routes so he and his reindeer can deliver presents all over the world in record time,” said Alabaster Snowball, head elf and product manager for the Telogis Santa Route Planning Suite. “At Telogis we decided to put our best engineers and our years of expertise to work to help Mr. Claus optimize his routes, reduce out-of-route Santa Miles and make sure he is meeting the expectations of children all over the world.” 

“We’re already working on next year’s edition, where we’ll be adding the capability to reduce reindeer idling and improve Mr. Claus’ sleigh-driving behavior even further through a new app we’re calling ‘Telogis Coach for Santa’,” Snowball continued. 

“We love that kids can follow my progress as I set out to bring joy to all corners of the world,” said Kris Kringle, officially known as Santa Claus. “We’ve been planning my routes since July and using Telogis’ award-winning platform to make sure I get all the presents distributed without having to worry about meteor showers and dangerous air currents.”

Telogis will be the first company to provide Mr. Claus with support that combines all aspects of the Telogis platform.

About Telogis
Telogis, Inc., the platform for location intelligence, is dedicated to enhancing the value of its customers’ businesses through intelligent integration of location technology, information and services. Telogis was established in 2001 and is headquartered in Aliso Viejo, Calif., with offices in Europe and Latin America as well as development centers in Austin, Texas; Toronto; and Christchurch, New Zealand. Telogis’ products and services are used and distributed in more than 100 countries worldwide. For more information, visit www.telogis.com.

*Fictional product, for your holiday enjoyment only.