Small-Medium Business Mobile Broadband Adoption Is Higher Than In Large Enterprises, Says ABI Research
NEW YORK--(BUSINESS WIRE)--Companies larger than 1000 employees have highly mobile workforces driven by the global reach of their operations. They also have extensive IT support, which offers globetrotting employees assistance with mobile services. These characteristics bode well for adoption of mobile broadband services. However a new study from ABI Research based on survey analysis of United States mobile business customers shows that enterprises are not the highest adopters of cellular modems and mobile broadband access.
According to principal analyst Dan Shey, "The survey data demonstrate that mobile broadband reaches across all sizes of company with greater adoption in small and medium businesses. Our research identifies two key drivers: first, all businesses are familiar with data access from a PC, and laptops and mobile broadband simply make this access portable. Second, there is no distribution favoritism towards business customers. Mobile broadband can be purchased from big box electronics and operator retail stores."
Shey adds: "The mobile broadband market is nascent, with many early adopters; this limits many segmentation effects. The significance of mobile broadband is that it adds complexity to the use and purchase of all mobile services. But even mobile broadband will see complexity through different device purchasing patterns by customer segments, ranging from USB modems through laptops to UMPCs and MIDs, and 3G handsets."
The new ABI Research Brief, United States Mobile Business Customer Profiles:
Size of Business Profiles: SOHO, Small, Medium, Large Businesses, (http://www.abiresearch.com/products/ research_brief/Business_Mobility_Research_Brief) provides a view of mobile services and device adoption and usage for business customers segmented by four sizes of business. Data include business customer demographics, mobile services adoption and frequency of use, device selection and feature interests, and mobile spending and corporate bill payment. The report also includes survey results on users' preferences, laptop and mobile phone corporate data access distribution, and device management services.
This study is part of the firm's Business Mobility Research Service (http://www.abiresearch.com/products/service/ Business_Mobility_Research_Service).
The Research Brief is based on results from a recent online survey of 750 mobile business users.
About ABI Research
ABI Research is a leading market research firm focused on the impact of emerging technologies on global consumer and business markets. Utilizing a unique blend of market intelligence, primary research, and expert assessment from its worldwide team of industry analysts, ABI Research assists hundreds of clients each year with their strategic growth initiatives. For information, visit www.abiresearch.com, or call +1.516.624.2500.
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