Six Ways To Leverage Augmented Reality And Remote Support Tools To Enhance The Consumer Experience, Improve Workforce Efficiencies, And Drive Revenue

The idea of augmented reality (AR) has been around for decades, with one of the first AR headsets being developed in 1968 by computer scientist Ivan Sutherland. Today, research shows the global market for AR could reach nearly $98 billion by 2028 as compared to $4.2 billion in 2020. The projected compound annual growth rate is an astounding 48.6%.

AR is finding innovative new applications in a myriad of industries, one of the fastest growing of which is field service. It makes perfect sense; as the Internet of Things (IoT) becomes even more prolific, field service technicians will find the devices they work on increasingly high-tech. According to former Gartner Research Vice President Brian Blau, AR can act as a second level of support by providing visual overlays of diagrams and instructions while also enabling “see-what-I-see” remote collaboration with expert technicians. AR and remote support tools can also improve customer satisfaction by enabling better insight with spatial AI to customize personal experiences.