White Paper

Consumer Awareness Driving GPS-Enabled Device Adoption By Owen Shapiro And Bob Yovovich , Leo J. Shapiro And Associates

Source: Directions Media

Today's online mapping tools have achieved striking penetration into the everyday lives of Americans, and new GPS-enabled personal navigation devices (PNDs) are leapfrogging past early-adopter growth and surging almost directly into widespread, mainstream usage, according to data from a just-completed study by the Leo J. Shapiro and Associates (LJS) research firm. Submitted by Directions Media

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