Case Study

Scaling A Service Business In A Field Of Giant Competitors

Source: Zuper

A conversation with George Ginis, CTO at Sail Internet


There is no shortage of Davids in a world of service business Goliaths — fast-growing companies that are disrupting legacy incumbents by delivering an excellent customer experience. In the ISP (Internet Service Provider) industry, Sail Internet is one such company that is scaling fast and working to ensure it has adopted the digital tools it needs to future-proof the business. To explore some of the challenges that Sail Internet was facing and how it is navigating through digital transformation, we had a chance to chat with the company’s co-founder and CTO, George Ginis. In his role, George is responsible for technology development, network engineering and network operations.

  1. To start, for those not familiar with Sail Internet, give us a quick overview of the company.

We provide fiber-sourced internet services in the San Francisco Bay and San Diego areas. Obviously, the ISP market is dominated by large legacy players like Xfinity and others, but our ability to provide fast and reliable service with an outstanding customer experience has given us a competitive foothold with residential and business customers in areas often ignored by those big players.

Our advantage lies in using cutting-edge wired and wireless technologies in innovative ways to meet the needs of customers. Our agility and our attention to customer satisfaction distinguish us from the monopolies that had previously dominated this space. We rely on our field service team to expand our infrastructure and to connect homes and businesses to the Sail network. The members of this team are often the first and most important touchpoint with customers and they play a very significant role in our growth.

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