Salesforce Integrates Apple Messages For Business And Augmented Reality To Enhance Customer Service Solutions

• Apple Messages for Business in Service Cloud allows customers to get AI-assisted support, schedule appointments, complete purchases, and more
• Apple’s ARKit in the Salesforce Field Service mobile app brings augmented reality capabilities to field technicians, helping them resolve service issues more efficiently

Salesforce has announced an expansion of its partnership with Apple to bring Apple innovations into Service Cloud and Field Service for customers, service agents, and field technicians. “We’re thrilled to deepen our partnership with Apple, further integrating the world’s #1 AI CRM with Apple’s incredible business devices and apps,” said Ryan Nichols, Chief Product Officer of Service Cloud, Salesforce. “These features are helping companies implement cutting-edge technology and augmented reality in a practical way, improving every interaction a company has with its customers.”