Sales Force Automation: TrueContext Enables Seamless Sales Mobility via Integration With HP Service Delivery Platform

At the CTIA Wireless 2007, TrueContext recently announced the availability of seamless mobile sales automation with Pronto, its mobile workforce automation service,running on networks which support SMS notifications and multi-media conferencing using the HP Service Delivery Platform. Pronto enables mobile sales and service workers to speed up and improve a range of business processes in the field with a fully customizable set of mobile applications available without requiring coding or server installations. Through integration with HP Services Marketplace (powered by HP SDP), automated voice conferencing and SMS alerts triggered by Pronto Mobile CRM and Order Entry applications immediately connect mobile sales teams to hot leads and customer service on the fly.

TrueContext is a premier member of HP's Services Marketplace, participating in HP's Outreach Developer Forum for training and hands on "best practices" on SOA and integration with the Service Delivery Platform. The HP Services Marketplace is designed to create efficiencies for network operators in their service creation and deployment lifecycle. Powered by the HP Third-party Framework, a cornerstone of HP SDP, it provides an easy and powerful way for services and applications, such as Pronto, to seamlessly leverage network-based capabilities from mobile network service providers to enable rich and integrated experiences.

"We are very pleased to extend our collaboration with HP by becoming a Services Marketplace partner and integrating Pronto mobile applications with the HP Service Delivery Platform," said Alvaro Pombo, President and Executive Chairman at TrueContext. "HP's SDP provides a standardized and secure way for applications, such as Pronto, to tap into network-based capabilities and enable customers to seamlessly extending their sales processes into the field."

"TrueContext is a valued participant in the HP Services Marketplace and specifically our Outreach Developer Forum," said Sandy Shillinger, Worldwide Program Manager, Communications, Media & Entertainment at HP. "Both programs create an environment where solutions providers like TrueContext can cooperate with operators to speed innovative services to market -- and reduce cost and risk."

Pronto makes it easy to extend business processes to mobile workers with ready-to-use mobile applications, flexible customization, and secure web-based data management for Windows Mobile and BlackBerry.

About TrueContext

Pronto is a service of TrueContext, which operates offices across North America. , Businesses enjoy fast and flexible field force automation without high upfront costs, IT requirements, or compromises on experience. TrueContext received the Mobile Innovation award at the Microsoft 2006 Worldwide Partner Conference. For more information about TrueContext or Pronto visit www.truecontext.com or www.prontoforms.com.

Contact:
Lynnette McLaughlin
TrueContext Corporation
+1 613-599-8288 x1141
lmclaughlin at truecontext.com

SOURCE: TrueContext