News | August 31, 2007

RSI ID Technologies Announces Enhanced RFID Market Focus In North America

Source: Field Technologies Magazine

Expansion of channel-centric market development reinforces global channel strategy

San Diego, CA – August 30, 2007 - RSI ID Technologies (RSI), a leading manufacturer of RFID antennas, inlays and tags, announced today its new channel-centric market strategy for North America. RSI will focus on expanding both current and potential channel partner relationships in North America, which furthers the development of RSI’s recently announced global channel strategy.

“Over the past 7 years, we have made substantial investments in people and assets to build unique technical and operational capabilities,” said Wolf Bielas, President and CEO of RSI ID Technologies. “RSI has a tremendous amount of experience and a broad product offering that will benefit the entire RFID industry and help support our existing and future partners be more successful in their RFID endeavors.”

RSI will focus their channel strategy on its core business, which is unique, value-added RFID inlays and tags, as well as its high volume, competitively priced inlays and tags. RSI expects to scale growth quickly in North America as has been accomplished in other regions around the world.

RSI’s converting processes and manufacturing expertise, along with its best-of-breed testing equipment, allows RSI to produce high-volume, reliable tags without compromising quality while delivering inlays and tags at industry-leading prices.

To find out more about becoming an RSI partner or to learn more about RSI’s comprehensive product line, please visit www.rsiid.com or call 619-656-2515.

About RSI ID Technologies
RSI ID Technologies is a leading, vertically integrated manufacturer of antennas, inlays and tags. RSI’s core skills in rapid tag design and high quality manufacturing of inlays and labels, coupled with its extensive systems design and integration expertise, enable it to deliver innovative solutions to complex RFID problems across global markets. Established in 1991, RSI offers a full line of HF and UHF RFID labels, readers and software to customers in a broad range of industries.