Article | December 21, 2022

Retail Automation: Low Code Kicks It Into High Gear

GettyImages-525799810 Hitachi Retail Automation

A fast-moving, dynamic environment is forcing retailers to be agile and adaptable, and boost performance at the same time. Yet most organizations haven’t made enough progress and are still missing opportunities. Only a few have true omnichannel offerings that use data at scale and have agile processes for working within their organizations.

As a result, employees struggle to meet customer expectations because outdated systems don’t provide the tools they need to use data in a meaningful way. Typically, the problem can be blamed on disparate CRM, ERP, POS, and other systems (including paper-based systems) that leave data siloed.

On top of that, the development of modern, omnichannel solutions can be an expensive and slow process. With increasing demands for new and improved solutions, retailers find it difficult to prioritize requests, and the business users, those closest to the customer, often don’t have a seat at IT’s design and development table.

It can be overwhelming — but it doesn’t have to be.

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