Remote Monitoring: Lamar's Energy Savings Strategy

"Going green" is one of the most-used catch phrases of the past decade — some might even say the phrase has become played out. It seems every company today has some type of "green" initiative or "green" product. Many companies appear to be using the concept of green solely for PR purposes. But, when taken seriously, green initiatives can have a staggering impact on a company's bottom line. Lamar Advertising is one company that can attest to the measurable business benefits that "going green" can provide. Lamar recently adopted an M2M solution that enables the company to remotely monitor and control its billboards — and is saving more than 25% in energy costs on these billboards as a result.