By Gary York, CEO of Help Lightning
The Augmented Reality (AR) market continued to create value in many market segments in 2019. We did see struggles in the smart glass market as Magic Leap failed to meet unrealistic expectations and a number of AR companies collapsed including Meta, ODG, Blippar, and Daqri. However, we did see AR take hold in a few markets including product promotion and remote expertise.
The Remote Expertise segment of the Augmented Reality market performed extremely well in 2019 in two big segments: technical support and field service. The idea of remote expertise is simple. You have a problem and need help. The expert who can help you solve the problem is somewhere else.
Augmented Reality has been applied to Remote Expertise to allow subject matter experts to project their knowledge and skill to a remote colleague or customer requiring assistance. The technology merges the two live video streams into a single environment. This allows the expert to be virtually present and interact in real-time to help resolve a problem.
The simplicity of remote expertise makes it incredibly powerful for problem solving. Why has Remote Expertise been so successful in producing value for service organizations? I see five reasons why Remote Expertise has resulted in so many successful AR deployments: