Red Bull Racing Team Taps MobileDemand Tablet PC To Drive Competitive Advantage

The Red Bull Racing Team was looking for a competitive advantage by adopting technology that was rugged enough to survive the grueling and hostile NASCAR racetrack environment. It also wanted to automate the collection and distribution of critical car performance and equipment data in real-time to speed decision making at the track. Working with real-time data would let the team make quicker decisions that could affect the outcome of each race – when to call for a pit stop, tracking how much fuel goes in the tank, how the tires are wearing. Mired for years in outdated pencil and paper and dry erase boards, the team needed a rugged PC that could run Microsoft Windows 7 and its racing software. One that could survive track temperatures reaching 138 degrees and being left out in the rain. MobileDemand offered an Intel® Atom™ -powered solution that saved The Red Bull Racing Team both time and money.