Polishing Profits And Opening New Markets
•Case Study: Teph Seal
When consumers purchase a car they expect it to be sparkling clean on delivery. Almost as much as reliability, consumers' continued brand loyalty depends on the moment of truth when they are handed the keys to their new car. To ensure the exceptional appearance of their cars on delivery, more than 200 dealerships at over 150 locations in Alabama, Connecticut, Florida, Georgia, Maryland, Michigan, Nevada, North Carolina, Ohio, South Carolina, Tennessee and Virginia outsource their vehicle preparation and detailing services to Teph Seal.
"More than ever," explains Dale Williams, IT Director of Teph Seal, "auto manufacturers are putting the heat on their dealers to do everything they can to keep customer satisfaction high. Increasingly, dealers are relying on us to contribute to that effort by bringing us in to function as a part of their teams to ensure that when customers pull off the lots in their new cars, they are delighted."
Auto detailing, by definition, is a very labor-intensive activity. Until recently, however, the various administrative functions involved in running each Teph Seal operation were also very labor intensive, paper-based activities. As with most manual, paper-based business processes, Teph Seal's procedures for tracking everything from employee payroll to gathering specific information on each automobile it prepares for delivery to invoicing the dealerships were not very efficient and not always completely accurate. Teph Seal determined it needed to automate these processes to improve both their accuracy and efficiency.
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