News | June 14, 2007

ODIN technologies Completes 125th Paid RFID Project

Source: Field Technologies Magazine

ODIN technologies today announced the completion of its 125th RFID project for an end user

Dulles, VA, June 14, 2007 — ODIN technologies today announced the completion of its 125th RFID project for an end user. The project completed was the previously announced 40 site deployment of Shaw Industries distribution centers.

ODIN's client projects have served several industries including Aerospace and Defense, Federal Government, High Tech and Industrial Manufacturing, Health Care and Pharmaceutical, Consumer Goods, Retail, Packaging, Oil & Gas and Chemicals. Over the course of 125 projects, ODIN technologies has worked with numerous RFID technologies such as HF, UHF and 2.45GHz passive, 2.45 GHz and UWB active and SAW. ODIN technologies is both the first RFID services company to reach the 125 project milestone and do it across numerous RFID technologies.

"ODIN technologies' completion of 125 paid RFID projects is a testament to the industry's growth, the technology's maturation and the proven success of our physics based approach and EasyRFID™ performance optimization software. Five years ago the use cases were simple and the equipment was immature. Today, we have better performing technology and are tackling more complex challenges with better end user ROI. The persistence and know-how required in 2002 have been replaced by requirements for design innovation and delivery automation enabling highly accurate and scalable RFID systems today," commented ODIN technologies President and CEO Patrick J. Sweeney II.

Michael J. Liard, Research Director of ABI Research added, "As the RFID market evolves and matures, a simple customer equation is emerging. RFID end users and evaluators are increasingly demanding an end-to-end solution from a single source or partner network with relevant application experience, technical expertise, and support capabilities. The result is end users should be looking for vendors with ample experience and scores of RFID projects completed. Possessing a solid base of executed projects and a broad base of customers willing to validate solutions and serve as references is viewed as a critical factor for long-term success. It is a good sign for the RFID industry that ODIN technologies has surpassed the 100 project milestone."

Raghu Das, Chief Executive Officer of independent RFID and Smart Packaging Research firm IDTechEx commented, "With a fragmented supplier market such as we have with RFID, many companies claim to be experts but few can justify this claim. By completing its 125th paid RFID project, ODIN technologies has clearly demonstrated its expertise and consistency of purpose in this rapidly expanding market."

Dr. Patrick King of Michelin company and AIM Global recipient of the 2006 Percival Award added, "ODIN technologies has emerged as a successful global solutions provider based on their practical , science based approach to delivering RFID solutions. The completion of 125 projects is a great testament to ODIN's work quality, breadth of experience and just as important is a signal of the RFID industry's maturation."

"In addition to being a highly successful member of the CompTIA RFID+ Cornerstone Committee, ODIN technologies has certified ten of its staff engineers. ODIN's 125 successfully completed RFID projects are quite an accomplishment and an example of the value of employee skills validation in a rapidly growing technology segment such as RFID," said Carol Balkcom, Product Manager for CompTIA RFID+ certification.

About ODIN technologies
ODIN technologies is the leader in RFID solution design and deployment services and optimization software. RFID is all we do. Global corporations on five continents have leveraged ODIN technologies' expert engineers and patented EasyReader™ optimization software to achieve accuracy, scalability and visibility for their RFID deployments on over 150 sites worldwide. ODIN technologies is also the publisher of the RFID Benchmark Series™, the industry's first and most referenced head to head performance analysis of RFID equipment. ODIN's President and CEO, Patrick J. Sweeney II, is the author of RFID for Dummies and CompTIA RFID+ study guide, both published by John Wiley & Sons. ODIN serves clients from offices in Dulles, Virginia, USA, Tokyo, Japan and Budapest, Hungary. www.ODINtechnologies.com