According to a recent study from market research firm Graphical Research, the North America enterprise mobility market size is poised to expand at substantial CAGR during the forecast period. Bullish adoption of mobility solutions across BFSI, healthcare, manufacturing and retail sectors will spur North America enterprise mobility market volume. An exponential rise in data breaches has propelled the demand for enterprise mobility management (EMM) solutions. Similarly, a surge in the mobile workforce within organizations to enhance workforce productivity will bolster the product demand.
With remote work policies gaining immense popularity, the adoption of EMM solutions is poised to surge. Enterprises are likely to bolster their cybersecurity position amidst rising cyber breaches. According to an estimate, the North America enterprise mobility market size will surpass USD 3.5 billion by 2026. Cybersecurity professionals are expected to boost their dynamics to prevent or minimize mobile phishing attacks.
The demand for improving mobile application management (MAM) software will surge with an increasing need to streamline workflow for governance, security and distribution of mobile apps. The MAM solutions will be instrumental in securing and fueling the adoption of critical apps. The mobile application management software segment will witness notable growth through 2026.
Substantial use of smartphones across the U.S., Canada and Mexico has fostered the demand for enterprise mobility solutions. Business-related activities on smartphones have become trendier, prompting EMM solution providers to encourage the deployment of advanced security systems. The smartphone enterprise mobility segment is likely to grow at a healthy CAGR of over 15% through 2026.
The deployment of cloud-based enterprises will bring a paradigm shift in the global landscape as it is cost-efficient and offers flexibility. It provides improved security, flexibility, affordability, scalability and operational efficiency. The cloud-based enterprise mobility segment is projected to account for over 65% share of the North America market by 2026.
Enterprise mobility solutions have become common in the IT & telecom verticals on the heels of demand for unified communication, collaboration and conferencing. Besides, the trend for internal & external communication for strategic decision-making will expedite the market penetration of enterprise mobility solutions.
The BFSI sector could be dominant with soaring demand for bring-your-own-device and focus on improving mobility. Increased adoption of digital services, coupled with the footfall of collaborative software, is expected to augur well for the regional landscape. The BFSI enterprise mobile segment is on the rise and will witness an appreciable gain during the forecast period.
The U.S. is anticipated to hold a notable share in the coming years, attributed to a shift towards mobile devices and IP-based instant messenger facilities. Prominently, the U.S. enterprise mobility market is fostered with players such as Microsoft, IBM and Cisco. They have upped their organic and inorganic strategies to gain a stronghold. Specifically, Cisco acquired IMImobilea in December 2020 to render end-to-end customer interaction management solutions globally.
Companies are likely to target higher business portfolio expansion amidst stiff competition from competitors. Notably, Digital.ai inked a deal with BMC Software in October 2020 to solidify its position through AI-fueled change management and service desk analytics solutions. During the same period, Blackberry rolled out AI-driven mobile threat defense (MTD) solution to prevent phishing attacks and mobile malware.
Prominent companies in the North America enterprise mobility market are Google LLC, IBM Corporation, Oracle Corporation, Microsoft Corporation, Honeywell International, Inc. and AT&T, among others. Well-established players and new entrants will vie to boost customer experience and bolster innovation to mitigate risk, reduce failure, prevent major service disruptions and accelerate performance in the North America market.