When it comes to computers, middleware is great. But human middleware? Not so much. The addition of no-code to your technology platform will eliminate human middleware, along with the wasteful spending and mucked-up operations that come with it.
As a business owner, you know that the technology you’ve implemented over the years can be used to solve many problems. But do you realize that to see real improvement – not to mention cost savings and return on investment – your technologies need to “talk to each other” on one unified platform? And, if they’re not talking, you’re not solving problems – you’re creating them.
The need for a unified technology platform was made more evident by the struggles the industry has endured since the start of the COVID-19 pandemic. Businesses, including yours, had to pivot multiple times, adding technologies to overcome the many pandemic-created challenges. Then, employees were turned into human middleware, tasked with figuring out workarounds and patches to blend the new and existing technologies. As a result, a technology stack that is at best discombobulated, and at worst a hot mess, has been created.
What exactly is this overlooked problem, human middleware? And why is it costing you time, money, and customer satisfaction? Well, to understand that we need to take a step back and define just what middleware is.