New GTDC Report Details Cost-Effective Options For Scaling Emerging Technologies

Distribution orchestrates the growth and profitability of innovative new technologies

The world’s leading consortium of technology distributors — the Global Technology Distribution Council (GTDC) — released a new report today detailing the challenges and opportunities associated with bringing emerging technologies to market. As innovation accelerates, vendors must introduce and scale new solutions quickly and effectively, and distributors provide the programs, mechanisms, and relationships to achieve those objectives.

The GTDC Distribution Innovation Report explores the most cost-effective approach for scaling new and advanced solutions. From developing sales and marketing teams and creating value-added programs to obtaining financial resources and managing collections, the challenges are formidable for new and established vendors. Understanding the benefits and barriers associated with the various go-to-market strategies is essential, especially when time and resources are in limited supply.

“Innovation is a business driver and a differentiator within the information technology industry, creating beneficial new solutions that address increasingly complex problems,” says GTDC CEO Frank Vitagliano. “Unfortunately, many developers and manufacturers of these emerging technologies have too few resources to effectively accelerate go-to-market activities and scale sales before the competition catches up.

A two-tiered channel model gives those companies an edge, speeding sales and market adoption by levering the combined capabilities of distributors and solution providers.”

Those innovation capabilities include:

• Augmenting and driving sales activities  
• Filling talent gaps   
• Evaluating “channel fit” for prospective vendors 
• Reducing complexities across operations 
• Providing key market insight  
• Creating multi-vendor all-in-one solutions 
• Handling billing/collections 
• Identifying complementary solutions and vendor partners 
• Leveraging relationship networks 
• Providing education and training 
• Participating in solutions labs and demonstrations  
• Limiting currency fluctuation risks

In addition, the guide offers vendors’ perspectives on the critical role of the channel community in the rapid adoption of emerging technologies. From design and implementation to expanded support and collections options, the indirect model empowers budding and established developers and manufacturers, creating a clearer path to growth and profitability.

Distribution innovation will be one of the topics of focus at GTDC Summit EMEA 2023, June 13th to 14th in Noordwijk, Netherlands. This year’s in-person event will spotlight the latest tech business trends and evolving channel models and explore future industry growth opportunities Join us and learn how distribution is powering the next wave of technology!

About The GTDC
The Global Technology Distribution Council is the industry consortium representing the world’s leading tech distributors. GTDC members drive an estimated $150B in annual worldwide sales of products, services and solutions through diverse business channels. GTDC conferences support the development and expansion of strategic supply-chain partnerships that continually address the fast-changing marketplace needs of vendors, end customers and distributors.