Tactics and Challenges for OEMs in the Digital Age
At our last conference, TSIA’s President and CEO, J.B. Wood, told the crowd, "Congratulations, you're halfway through your digital transformation." The audience laughed and groaned, as many industries have been struggling through this transformation. However, for field services and hardware original equipment manufacturers (OEMs), the majority are just starting their journey.
What is Digital Transformation?
The digital transformation is the integration of technology into our everyday lives, and has had a huge impact on the expectations of our customers. Whether in software, hardware, or services, technology companies need to transform the way they do business and reimagine products and services for the digital age.
The biggest implication of this is the need to shift to a subscription model, which for many is no small feat. However, this is crucial for maintaining and growing a customer base and surviving the waves of digital transformation.