Nav N Go iGO8 Stirs Up Navigation Market

Nav N Go, one of the leading GPS navigation solution providers, announces the availability of its 3D navigational software, Nav N Go iGO8, on a variety of personal navigation devices (PNDs), smart phones and game consoles. The advanced offering of Nav N Go iGO8 includes high-definition 3D navigation maps of terrain and road elevation, landmarks and buildings. The new software version will be presented at CeBIT 2008 in Hannover, hall 14, stand G14.

Key success features comprise easy portability to different hardware and OS platforms, its powerful compression technology and full customization capabilities of both user interface and workflow.

"Demand for 3D navigation software is soaring in the European market. Forecasts say that 90 to 95 per cent devices used in Europe will be photo-realism-enabled by 2012," said Leon van de Pas, CEO of Nav N Go. "As a result, our partners are eager to migrate to Nav N Go iGO8 and implement this unique selling feature to keep ahead of competitors."

Furthermore, Nav N Go will announce newly-formed strategic partnerships with consumer Electronic A-Brands and demonstrate those devices live at the booth.

Nav N Go iGO8 provides an integrated multimedia experience, with a built-in music and video player and travel guides. With an interface that is clear, intuitive and easy to use, Nav N Go iGO8 includes a 'simple' mode for less experienced users, and an 'expert' mode for advanced ones. The software comes with text-to-speech capability that offers directions with real city, street and highway names.

To ensure this technology is readily available on a multitude of mobile devices to customers in Europe, Nav N Go has already formed strategic partnerships with leading global companies like Harman Kardon, LG Electronics, Sony Computer Entertainment Europe, QNX Software Systems, Asus Computer GmbH, Clarion Europe GmbH and Pioneer Europe NV.

Nav N Go is delighted to see the rollout of Asus personal navigation devices R300 and R700 and has high expectations for the launch of Sony's personal portable entertainment system PlayStation Portable with Nav N Go iGO8 software planned for spring this year.

Known for its precise and affordable digital maps, Nav N Go iGO8 covers more than 70 countries globally with navigable maps since recently including also Australia, Argentina, Cyprus and India. Due to the recent acquisition of Topmap, a Hungarian digital map provider, Nav N Go is able to support local map providers also in those regions where leading providers have no or only limited map coverage so far: "Due to our comprehensive map coverage our partners have an unique advantage and therefore hold more than 70 per cent market share in Eastern Europe," continues Leon van de Pas.

The new format also supports exonyms, or non-native place name designations, giving users the ability to easily locate desired destinations even if the name is spelled in a foreign language. The software also supports over 45 languages including Arabic, Chinese, Greek, Hebrew, Japanese and Russian, and also comes pre-loaded with millions of advanced points of interest (POI).

For the end users Nav N Go is launching in April Nav N Go iGO8 under the form of a Plug&Go multiple SD card, compatible with most mobile PDA's on the market. The package containing the SD card, a Quick Start Guide and the DVD containing all update tools. Additional maps and content will be available in retail shops in all countries served by Nav N Go distributors www.navngo.com. The product comprises 42 European countries street level detailed maps in 30 different languages. As bonus Nav N Go offers a good option for casual gamers with preinstalled 3 PDAmill Games Studio Game Pack, including highlight titles Bowling for Burgers, Gamebox Boards and The Corsair.

About Nav N Go
Nav N Go is a dynamic, innovative software development company that offers the latest solutions for 3D satellite navigation, mobile applications and content/community services on a variety of platforms. Founded in 2004, Nav N Go launched its first product in Germany at CeBIT 2006. Since then, it has formed partnerships with more than 30 hardware manufacturers worldwide including Harman Kardon, LG Electronics, Audiovox, MyGuide, Sony Computer Entertainment Europe, V7 by Ingram Micro, Funai, Binatone Carrera and over 20 additional A and B brands. The company provides reliable navigation solutions in more than 70 countries and in 45 different languages.

SOURCE: Nav N Go