More On Microsoft's Strategy For Mobility By Joe Francica, Directions Media

Reprinted with Permission, Copyright 2007, Directions Media

As you would expect, the CTIA keynote delivered by Steve Ballmer, CEO of Microsoft, focused on his company's solutions to the world of wireless technology. He never explicitly mentioned location technology or LBS but his presentation was rife with how mobile lifestyles will rely on understanding location as the context in which information will be exchanged with the user. He said that consumers will want phones that span all of their life personas: Life with family, life with friends, and life with co-workers.

Ballmer explained in broad terms how Microsoft views itself with respect to its customers: Enterprise Computing, Personal Lifestyle, and Platforms.