MobileDemand Tablet PC Increases Productivity Of Beer Wholesaler

Dale Lee Distributing Company, Inc., an Anheuser-Busch (AB) wholesaler located in Cedar Rapids, Iowa, knows the importance of ruggedness and versatility for selling and delivering beer.

The sales force needed to run AB Mobility software, which wasn't possible on their old handhelds. They also needed something that could withstand the rough conditions inherent in the beer business. What they needed was a rugged Tablet PC that would survive the harsh environment of the beer wholesaler industry. MobileDemand offered a solution that saved Dale Lee both time and money.

As a wholesaler with over 90 employees, serving 9 counties and selling over 3.5 million cases of beer annually, Dale Lee needed to find a way to combine AB Mobility software with a device that would go the distance. They needed a full screen mobile computer system to add strategic competitive advantage over the competition to be more efficient and to elevate their sales techniques.

They also needed a unit that could survive the harsh environment of the industry, with an extended battery life so that the sales force could maximize their time in the field. Finding a unit with an integrated numeric keypad would make the transition from the old devices to the new as easy as possible and lower the learning curve.