Research And Markets: Learn About The Growing Use Of Advanced Mobile Devices With Antenna Software: A Platform For Enabling Mobility-As-A-Service

DUBLIN, Ireland, Aug 07, 2008 (BUSINESS WIRE) -- Research and Markets has announced the addition of the "Antenna Software: A Platform for Enabling Mobility-as-a-Service" report to their offering.

Growing use of advanced mobile devices such as smart phones, WiFi-enabled PDAs, tablet PCs and similar tools is leading to increased competition among device makers to capture and defend share in the enterprise user market.

The burgeoning plethora of devices (and their attendant networks) is forcing more enterprise IT departments to move beyond one-off mobility projects toward a coordinated and strategic approach to enabling and managing mobile access and use of enterprise IT resources. Many departments now seek enterprise mobility platforms and middleware to deliver functionality from back-end applications to handheld devices in a centrally manageable way.

Antenna Software's mission is to provide this capability via its open-standards, component-driven Antenna Mobility Platform (AMP), and its mobility development platform, the AMP Studio. AMP and AMP Studio are designed to deliver connectivity and interoperability that enable functionality from major business applications through virtually any carrier to any of the major mobility devices.

We believe that Antenna's platform offers advantages in both flexibility and functionality over other offerings, particularly with regard to the ability to deploy "mobility-as-a-service." However, these advantages could be short-lived if the company is not able to solidify its position in user enterprises.

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