Mobile Carrier Software: Yahoo Teams With Carriers
Yahoo! recently announced an expansion of the company's global mobile leadership, highlighted by nine new partnerships with leading mobile operators across Asia Pacific, as well as the availability of Yahoo! Go 2.0 in Chinese language for Taiwan. The expansion continues the trailblazing pace at which Yahoo! has developed compelling mobile services, fostered deep strategic partnerships with leading mobile operators and device manufacturers, and extended the reach of industry leading mobile services on a global basis.
"Over the past year, we have created an incredibly compelling and relevant mobile experience for consumers and are now working with our partners globally to help them bring this experience to consumers around the world," said Marco Boerries, executive vice president, Connected Life, Yahoo!. "We will continue to develop new and enhanced services for our consumers to drive increased mobile adoption while working with our partners to accelerate monetization and grow new revenue streams."
YAHOO! IS THE MOBILE SEARCH PARTNER OF CHOICE
Since the introduction of Yahoo! oneSearch in January of 2007, Yahoo! has announced distribution partnerships with 20 mobile operators around the world, offering leading mobile search capability to consumers. Earlier this month, Yahoo! expanded its partnership with Rogers Communications in Canada to become the exclusive mobile Internet search service on the Rogers Wireless mobile portal. In October, Yahoo! announced a deal with Telefonica to provide Yahoo! oneSearch as the search engine partner on mobile portals in 15 countries across Ireland, Latin America and the United Kingdom, as well as the integration of Flickr and Yahoo! Mail into Telefonica's portfolio of mobile Internet services.
The new partnership agreements announced today include leading mobile operators across the Asia Pacific region including Aircel Limited (India), BPL Mobile (India), Bharat Sanchar Nigam Ltd. (BSNL; India), DiGi Telecommunications Sdn Bhd (DiGi; Malaysia), PT EXCELCOMINDO PRATAMA Tbk. (Excelcom; Indonesia), PT Hutchison CP Telecom (Hutch 3; Indonesia), PT Indosat, Tbk (Indosat; Indonesia), PCCW Mobile HK Limited (Hong Kong) and Starhub Ltd (Singapore).
Additional mobile search partnerships announced this year include 3 Group (Italy and the United Kingdom), Globe Telecom Inc. (Philippines), Idea Cellular Limited (India), LG Telecom (Korea), Maxis Communications Berhad (Malaysia), PT Telekomunikasi Selular "Telkomsel" (Indonesia) SmarTone-Vodafone (Hong Kong) and Taiwan Mobile Co. (Taiwan).
"When it comes to creating value for our partners and fostering meaningful and lasting relationships, we are successful because we have developed rich experiences that are tailored to the needs of individual partners and their consumers," said Steve Boom, senior vice president, Mobile and Broadband Connected Life, Yahoo!. "We are in constant conversations with partners about ways to deliver even more compelling mobile experiences to consumers. More than 80 mobile operators and device manufacturers in 40 countries are looking to Yahoo! to help them deliver great mobile experiences to their customers and develop new revenue opportunities. For more information visit, Yahoo Inc.
SOURCE: Yahoo