It is easy for a small or medium-sized business to be overwhelmed with all the noise you hear about the Internet of Things (IOT), Industrial Internet of Things (IIOT), Big Data, Machine Learning, Algorithms, Analytics and Artificial Intelligence (AI). This further extends to concepts such as digital disruption, digitization, automation, and servitization. We add to these pieces the various technical components of the IOT value chain such as sensors, gateways, MCAT-1 and the hundreds of platforms to feed into a data analytics or actionable information scorecard to influence behavioral change. While the analysts, big company forecasts and futurists proclaim a world of trillions of sensors and a trillion-dollar economic shift in the next twenty years, it's easy to be overwhelmed in the day-to-day of running your business. There are elements that resonate with you strongly, yet it's difficult to decipher and distill how to engage in this changing business landscape and make it relevant to you.