Improving The Sales Cycle With Mobile Automation Software

This article by Steve Phillips, CEO at Swyft Technology discusses Software as a Service (SaaS), sales process automation software, and using automation software on smartphones and tablets to optimize the sales process and boost sales. Software is supposed to make the sales process easier, but often requires the user to put in extra work. Steve makes the point that software should take the first step and that a user shouldn't have to conduct a query to collect relevant information, questioning why software cannot just provide the right information at the right time or deliver important messages automatically.

During the sales cycle, having the right information delivered automatically and on-demand can be extremely valuable and with the universal adoption of smartphones and tablets these concepts are now possible. During the sales cycle, having to search for specific data or take time to call in to the office to collect relevant information can create a poor customer experience and be the difference between closing and missing a sale.

Steve notes that software should be the one taking the first step, whether it is alerting you to a new lead or providing information about a long time customer you are visiting, your software should automatically collect the relevant information from your back office systems and alert you that it is available. With sales process automation like this, your sales team can focus on making the sale and making the customer happy instead of focusing on their devices and finding the right information.

To learn more about mobile sales automation software and how it can be delivered as a service without any dedicated resources, log in or register below to read this full article.