Improving Frontline Employee Communication: 6 Do's And Don'ts

By Kristen Wells, Zinc

Effective frontline employee communication is critical for businesses large and small. When it comes to communicating with frontline workers, it can get a little tricky. Frontline teams aren’t sitting in front of computers and checking email. They are on-the-go to the next job site or working directly with a customer or servicing equipment 30 feet in the air, and so on.

Reaching these customer-facing employees, who make up 80% of the workforce, is critical for business success and requires a different, mobile-first approach. These do’s and don’ts for improving frontline employee communication will help you create a more engaged and productive workforce.

1. DO Connect Frontline Workers with the Greater Organization

Frontline or deskless workers are often siloed from the rest of their organization. Connecting these employees with each other as well as those back at the office is incredibly fruitful for both employee engagement and performance.

Many deskless workers, such as field service technicians, don’t get much face time with their teammates. Group messaging conversations where teams share stories, chat about their favorite shows or organize weekend BBQs help cultivate a culture of connectivity that drives engagement.