Warranty is evolving. It’s no longer about replacing broken products. Instead, the savviest companies are using warranty as another touchpoint in the customer journey in order to build brand loyalty and drive sales. Other organizations are using warranty data to gain insights into equipment performance and develop future-looking service contracts.
Watch the on-demand webinar with Rich Smith from Komatsu and Joe Werth from Navistar, as they discuss how they are:
- Developing a warranty-as-a-service model to inform more profitable service contracts
- Providing better customer service and more product uptime by analyzing product data
- Creating subscription based programs that boost customer relationships throughout the entire lifecycle of product ownership
- Leveraging warranty programs to outperform the competition and provide products that meet changing customer preferences