How To Get More Sales For Your Field Service Enterprise With Effective Marketing

Growing a field service business can be challenging, especially in a crowded industry. With competition ranging from larger organizations to smaller custom shops, and even the weekend warrior repairman, you need effective marketing strategies to drive your field service enterprise and continue to grow.

These strategies need to do more than just selling services. They need to engage with prospective customers who are looking for value in the services they buy. Additionally, lead generation strategies need to be multi-channel to ensure a steady stream of new prospects into the business.

So how do you do that? Here are some effective marketing strategies you should consider as you market your your field service business.

Video dominates consumer behaviour.

It’s today’s world, video is king.  84% of people say that they have been convinced to buy a product or service simply by watching a brand’s video. Every social media platform has some form of video feature. From Facebook and Instagram live feeds to video streaming sites such as YouTube and apps like TikTok, video is literally everywhere.

Mobile phones have made it that much easier to stream video. In the United States alone, 85% of all internet users watch online video content on  mobile devices.  And in the younger demographic, those aged 25-34, the demand is increasing.