Case Study: H&M Bay Leverages RFID Solutions From Motorola And Franwell To Accelerate Cold Storage Freight Transfer

By Motorola

The challenge: Fast, efficient product handling and inventory tracking
In the LTL freight industry, time is always a major factor in successfully meeting customers' needs. When temperature control is required, a focus on operational efficiency is critical, and efficiency is a guiding principle at H&M Bay.

Being the premier freight mover in the LTL frozen and refrigerated commodities market, H&M Bay is always looking at ways to increase service excellence. One example is the company's custom Web-based dispatch system designed and implemented by John Walker, H&M Bay's software development manager. The web based system was designed to allow customers and remote workers access to critical operations data 24x7. The customer Extranet opens up the dispatch operations of H&M via online order entry and real time push or pull shipment tracking. Tight integration with the Microsoft Navision Accounting application provides customer and vendor account insight tightly integrated with shipment information.